CRA Benefits Package |
While each
CRA BENEFIT PACKAGE is customized to each Dealer’s specification the catalyst for
this program is our SUPER SAVER PLAN.
Super Saver Plan |
Super Saver Covers
Available in Two Colors or you may specify Silver or Gold Foil |
Super Saver Inside Customized to Your Specifications |
SUPER SAVER PLAN
Our SUPER SAVER PLAN is the only coupon book for Dealers with a sense of direction
and purpose as it is set up to systematically bring your customer back at specified time
and mileage intervals for recommended service.
In addition the book may also include coupons for Over The Counter Parts, Car Rental
Discounts, Trade In Discounts, Household Discounts, Customer Referrals, and any other
discounted product or service you wish to include. All
of our Super Saver Plans are customized to each Dealership.
Dealers
report our Super Saver Plan not only increases their Service and Parts Department
business, but also dynamically increases their Customer Referrals and Household Referrals.
A referral
audit in one dealership showed more than 8 percent return. (742 Super Savers distributed to customers netted 66
additional sales with the referral coupon.)
CRA has state
of the art equipment and prints Super Saver Plans on demand, affording you the additional
advantage of making changes to your program. In
most cases these changes can be made with the finished product in your hands the following
day.
PREFERRED
CUSTOMER CARD
Our PREFERRED
CUSTOMER CARD is also customized to the Dealer’s specifications.
Plastic Customer Card |
The card
includes the printing of your:
Customers Name
Date of Purchase
Make & Model of Vehicle
Vehicle Identification Number
The back of
the card lists incentives for your customer to return to your Dealership as well as
stating your Customer Referral Policy. |
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These cards
come in almost any color; however, we have found a gold card seems to have a greater
perceived value.
This product
is also printed on demand and can be changed overnight. |
DEALER SERVICE CARD
Our DEALER
SERVICE CARD is a 3-color insert that lists your Dealership’s hours of operation,
points out the sizeable investment in parts and equipment, certified technicians, Car
Rental or Shuttle arrangements.
Dealer Service Card |
This card also lists your Early Bird Box if available, your Cashier’s
hours as well as the credit cards you accept and your check policy.
This product is also printed on demand and can be changed overnight. |
ADDITIONAL
BENEFITS in your CRA Benefit Package include:
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WARRANTY
BULLETIN
This congratulates your customer for purchasing an Extended Warranty and states if they
did not purchase. . . It may not be too late, and to call the Dealership as there are many
plans.
CARD CARE
This is a
Credit Card Registry that is good for 3 years should your customer have a lost or stolen
Credit Card. (Most banks charge about $12.00
a year for this service.)
KEY CODE
REGISTRATION
It offers 36
months assistance should keys be lost or stolen.
TRIP PLANNING
SERVICE
When this
service is requested we send a letter to the Chamber of Commerce or Tourist Bureau in the
area the customer plans to visit. These
agencies usually respond with a great array of information on accommodations and
attractions. In addition, we send your customer a large Rand McNally Travel Atlas.
ACCIDENT REPORT
Advises
customer what information to exchange should they be involved in an accident.
EMERGENCY CARDS
HELP & NEED
GAS Red florescent cards for emergency use.
HOT LINE
CRA has a
toll free Hot Line for your customers to register any concerns. This service is used by
less than 1 percent of our dealers customers. However, the Dealers report even this small
percentage is very helpful.
When a
customer calls our staff never agrees or disagrees with your customer. Our operators are trained to tell your customer we
have no authority in any disputes. However, if the customer wants to express concerns,
they will be taken and faxed to Dealer Management. |
IMPLEMENTATION
The CRA Benefit Package is marketed in several ways:
The Package is included with the sale of each
and every new and used vehicle. The cost of the program is generated by future and
continued profits derived from the CRA Benefit Package by increased Service, Parts and
Customer Referrals.
The Doc or Administration fee is increased to
cover the cost of the package.
Many Dealers sell CRA and pre-print or program their computers to print on their Buyers Order “CRA
Benefit Package $159.00” (price determined by each Dealer) and treat the package as
an assumed sale, with penetration running in excess of 90 percent.
Other Dealers
“package” CRA with extended Warranty or other F&I
products.
Use CRA as an
additional closing tool.
DEALER ADVANTAGES
The CRA Benefit
Package successfully achieves the following:
Builds Customer Loyalty
Increased
Warranty Income
Increased
Service & Parts
Increased
Referrals
Increased
repeat business & additional sales to family members
Helps Dealer
and Factory CSI
Professional
Closing Tool
Reinforces
customer trust & confidence
Affirms your
desire for a continued customer relationship.
All of the
above:
PUTS YOU A
STEP AHEAD OF THE COMPETITION
CUSTOMER
BENEFITS
IT WORKS, THERE ARE NO NEGATIVES . . . .
ALL POSITIVES FOR THE CUSTOMER AND THE DEALER
SUPPORT
POSTERS are
provided for your F&I and Service Department as reminders. Many of our Dealers have been successful in
selling CRA in their service isle.
Service Department Poster |
DESK DISPLAYS are also provided as needed:
Desk Display |
FULFILLMENT
Upon receipt
of the registrations, the CRA Benefit Package is mailed out first class, in most cases
within 24 hours.
A DEALER
LETTER is included with each CRA BENEFIT
PACKAGE that thanks your customer for the confidence they have placed in your Dealership
and explains the content of your Customized CRA BENEFIT PACKAGE.
THERE IS NO
OTHER AFTER-MARKET PRODUCT WITH A DEALER COST OF UNDER $30.00 THAT ACHIEVES THE IMMEDIATE
AND CONTINUED PROFITS LIKE . . .
CRA Benefits Package
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